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Retooling the Course Catalog

The 4-color, 40-page format is not only economical to produce and mail, but also logically formatted by discipline, easy to read and packed with important course and program information.
The 4-color, 40-page format is not only economical to produce and mail, but also logically formatted by discipline, easy to read and packed with important course and program information.
The promotional copy we created delivers the powerful message that's woven throughout the brochure: providing teachers with real tools they can use to transform their classroom and career.
The promotional copy we created delivers the powerful message that's woven throughout the brochure: providing teachers with real tools they can use to transform their classroom and career.
We conducted a professional photography shoot with the profiled teachers. Our goal? To show the subjects in a casual, yet inviting atmosphere that would be appealing to both new and returning students in the program.
We conducted a professional photography shoot with the profiled teachers. Our goal? To show the subjects in a casual, yet inviting atmosphere that would be appealing to both new and returning students in the program.
A behind-the-scenes glimpse into the production of the publication reinforces to readers that the subjects are not models or stock, but real teachers. Warm visuals and a pleasing color palette drive the message home in a subtle way.
A behind-the-scenes glimpse into the production of the publication reinforces to readers that the subjects are not models or stock, but real teachers. Warm visuals and a pleasing color palette drive the message home in a subtle way.
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Client: 
The University of the Arts

When we began working with our longtime clients at the University of the Arts to create an entirely new creative direction for marketing the Professional Institute for Educators, we realized we had an opportunity for innovation. Because this program focuses on providing continuing education classes for teaching professionals, we decided to place the teachers themselves at center stage. Based upon recommendations from actual positioning research, we emphasized the authenticity of the positive feedback provided by the teachers, who took great pride in being put in the spotlight within their own professional community. The result was a no-nonsense publication that drives home a meaningful message about how this program can impact the careers and lives of these teachers and their students. We think the results speak for themselves.

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