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A Breed of Its Own

Our discovery process included one-on-one interviews with attendees, a private tour of the horse park, a visit to a museum including exhibits on the breed, and participation in their signature fundraising events.
Our discovery process included one-on-one interviews with attendees, a private tour of the horse park, a visit to a museum including exhibits on the breed, and participation in their signature fundraising events.
With research in hand, we created a site that features a sophisticated visual theme and now offers three distinct categories of content: the membership organization, the horse breed, and The Egyptian Event.
With research in hand, we created a site that features a sophisticated visual theme and now offers three distinct categories of content: the membership organization, the horse breed, and The Egyptian Event.
Data about the Egyptian Arabian horse breed, including history, owner information, and horse profiles, is presented in a clean and easy-to-navigate format.
Data about the Egyptian Arabian horse breed, including history, owner information, and horse profiles, is presented in a clean and easy-to-navigate format.
Because the annual Egyptian Event is the industry gathering on an international level, the client can now use the website to promote it accordingly.
Because the annual Egyptian Event is the industry gathering on an international level, the client can now use the website to promote it accordingly.
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Client: 
The Pyramid Society

Tabula recently designed a new website for The Pyramid Society, a Lexington, Kentucky-based international membership organization for the breeders of Egyptian Arabian Horses, a very unique subset of the Arabian Horse world. Upon meeting with the organization's management team and board, we found that their site needed to provide a user experience that more closely matched the visual nature of the horse world and the organization's information-rich business needs.  

In order to get up to speed on this client's requirements and the subject matter at hand, we paid a visit to their annual Egyptian Event in June 2011, a gathering that draws nearly 2,000 people and hundreds of horses worldwide to the Kentucky Horse Park. We were immersed in the community and able to gain a deep understanding of the subject and followers of this unique breed of horses ― something we could not have done simply sitting around a conference table.  

We designed a new Drupal-based site that features a robust database that allows the organization to track important information, such as event sign-ups, the pedigrees of participating horses, show results, exhibitor and entrant tools, and so on. Other features include a fully-featured membership CRM database, a members-only area, and e-commerce functions, including a full-scale online shop, as well as membership sign-up and renewal.  

As with any project, we looked for usage feedback to take into account as part of our experience. In some cases, we are able to implement modifications directly upon receipt of end user observations. In this case, comments such as the following told us that the new design and content management system were achieving the intended goals:  

"Kudos to the new Pyramid Society website! Ordered an [Egyptian Event] program and got it fast, fast, fast! They also included a great info packet (even though I did not request it). Great improvement on the old system!"  

"Much easier to navigate."  

"Looks great, and I really like being able to find things that I'm looking for."   

View The Pyramid Society site
Identity
Web Design
Research
Branding
Marketing