Breaking New Ground

In 2006, Cultureworks, a team of local culture enthusiasts had a big dream: to create a city-wide project of art installations in under-appreciated or forgotten Philadelphia heritage landmarks. It all began with a strategic planning session attended by 40 of the region's top thinkers in the art, culture and creative worlds, including two representatives from Tabula. Three years later, that dream became a successful reality in the form of the first Hidden City Festival. But what the team needed — and Tabula provided — was a total marketing push to make the effort go, beginning with a brand identity that was applied to a full suite of collateral and marketing devices.

This inaugural festival laid the groundwork for our recent relaunch of Hidden City's website as an editorial platform built in Wordpress, the Hidden City Daily. This is an entirely new means for the organization to create an ongoing strategy for increased consumer engagement and includes multi-user content management, a semi-custom membership CRM system and e-commerce capabilities.

We look forward to working with HiddenCity again for their Spring 2013 festival.