More than a Museum
Sometimes, the branding process just evolves organically, as it did when a communications audit for this Philadelphia landmark grew into a long-term creative relationship. When we began our process, we had some instincts about what visitors wanted and needed from the Academy. We engaged the staff, board, peers and over 15,000 individuals who have had some experience with the Academy in our extensive research efforts. The result was a comprehensive report that has helped to shape a new understanding of this important institution.
Upon the completion of some basic materials for stabilization of the brand and the creation of a universial set of brand guidelines, we embarked upon many exciting efforts, including the co-branding of the organization in its partnership with Drexel University, a dramatic website redesign, and marketing efforts leading toward the 200-year bicentennial celebration of the Academy in 2012.